📚 noun • entry_id 55213
soft power
Meanings (ES + gloss)
poder blando • poderío blando
Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.
Soft power is a country's cultural and ideological appeal. It is the ability to get desired outcomes through attraction instead of force.
The bank often provides the hard currency for Chinese soft power aspirations: In Africa, China ExIm has handed out more than $7 billion in loans in recent years.
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